History Of Defining Sustainable Tourism Tourism Essay Example

History Of Defining Sustainable Tourism Essay Example History Of Defining Sustainable Tourism Essay History Of Defining Sustainable Tourism Essay The travel industry has been one of the financial achievement accounts of the last 40 mature ages. It has developed into a significant constituent of the universe monetary framework and one of the most incredibly created and dynamic businesses with an of import part to salaries and work. The travel industry has been rapidly turning division and a wide-clearing financial marvel with wide monetary, cultural, social and ecological impacts. Almost certainly, touristry will proceed to govern the global scene for some mature ages to come. ( Sharma, 2001 ) Nature is likely one of the majority of import endorsers of the desirableness and fascination of a completion. Grand site, similar climes and alone scene attributes have an of import impact in touristry advancement and the spacial circulation of tourer movements. Aside from condition, the other of import tourer puller is human advancement in the entirety of its decent variety across mainlands. Social touristry has since quite a while ago existed, yet ongoing segment, cultural, and social adjustments in the head starting states have prompted an expanding figure of new specialty showcases in finish states, including society situated get-aways. Be that as it may, as different signifiers of improvement, touristry has other than added to its part of occupations, for example, cultural break, loss of social legacy, financial dependance and natural corruption. ( UNEP, WTO, 2005 ) . Finding out about the brunt of touristry has driven numerous tourers to look for increasingly meticulous excursions. These join grouped signifiers of feasible touristry, for example, nature-based touristry , ecotourism and social touristry . The significant occupations emerge on the grounds that the earth ( at any rate in the present moment ) is a nothing valued open great and similarly as with any zero-estimated great, is proficient to additional interest and over-use. This over-use of the regular assets and advancement of social legacy especially during the pinnacle times of tourer action each piece great as often as possible wiped out arranged touristry improvement, have given a figure of delineations where touristry is in battle with nature ( Cocc ossis, Parpairis, 1995 ) . Not simply that, as an outcome of natural cognizance, an incredible figure of substitute signifiers of touristry been created in the last decennary. Feasible Tourism advances restricted scale, low-sway, network based exercises. It might be characterized as touristry that offers complement to the contact and misgiving between the hosts and the tourer, each piece great as the earth ( Smith A ; Eadington, 1992 ) or as touristry reliable with the characteristic, cultural and network esteems and that permits a positive relationship among local people and tourers . ( Wearing A ; Neil, 1999 ) . Supportable condition requires feasible structure. Engineering and configuration can proceed with the critical and old remembrances while it can other than make new and appealing characteristics in which individuals can use and relax. Design has the gift of determining infinites and along these lines impacts the human conduct and misgiving and this is exactly what is ever taken into history in maintainability, boosting monetary advantage and proceeding with the biological system. However, what ought to be the assault to this plan to achieve all closures of reasonable touristry or rather what are the devices and decides of engineering that should be received to include economical touristry request to be created. Hence the request to be addressed is: What ought to be the design assault for supportable touristry? Indicating Sustainable Tourism Feasible touristry is every now and again viewed as a specific kind of touristry that pleas to an unconventional market specialty that is delicate to ecological and cultural effects. This is a restricted situation as manageable touristry is considerably more than a circumspect or specific signifier of touristry. The term economical touristry alludes to a cardinal expect to do all touristry progressively feasible. It is a persistent system of advancement, one which applies each piece to touristry in metropoliss, resorts, rustic and beach front nations, slopes and secured nations. It ought to be thought of as a status of touristry, non a kind of touristry. Manageable touristry depends on the three mainstays of supportability ( financial, cultural and natural ) and is just characterized by the World Tourism Organization as: Tourism that takes full history of its current and future monetary, cultural, and ecological effects, turn toing the requests of visitants, the business, the earth a nd host networks. ( WTO, 2005 ) Supportability is a methodology and non a terminal area. The fabricated condition and Tourism The travel industry has an ominous outcome on fabricated condition. It could be on engineering veneer, adjustment of landuse, overburdening of base and so on. Huge scope working of tourer establishments and other foundation will in general adjust the land utilization of a nation what's more steamed the normal biological concordance of a completion. Other than touristry carries modifications to the regular designing and now and again the customary structures simply evaporate offering way to present day building which is the vast majority of the clasp non keeping and rules of maintainability. On the other hand they make injury to the completion, at long last losing the character, being earth upseting and non fit to the requests separated from business aspect. A portion of different effects of touristry on assembled condition and design of a topographic point are: over-serious urbanization, illicit structures, contamination, negative stylish modifications, degradation of value and so on. Need Designation The travel industry currently represents 10 % of the universe s monetary movement yet at a similar clasp it impactsly affects the common and fortified conditions and each piece great as on prosperity and civic establishments of host populace. Biological, cultural and financial supportability are entwined. The travel industry and design might be associated with the advantage of the two lastly to the advantage of the individuals. There has been simply a tiny examination on the capacity of engineering and the assault that ought to be followed while pointing manageable touristry. Since structure exercises like structure of lodgings, invitee houses, tourer Centers, business Centers and so on rule the advancement of touristry at any topographic point, there is an interest to build up an assault and strategy on compositional improvements as segment of maintainable touristry. This activity is of cardinal significance as it has prompted the nonappearance of an equivalent hypothetical establishment for comprehension the kineticss of exchange touristry and the cultural exercises it includes and responding to it subsequently. Reasonable structure and arranging do non jeopardize the prudent advantages that a solid touristry industry can pass on ; despite what might be expected, they can uplift neighborhood particular highlights and do utilization of customary cognizance and expertness. Where feasible techniques and stuffs are utilized, structures can be both environmentally and financially beneficial, on account of their lower building and life cadence costs. This postulation will be a little endeavor similarly. Extension Manageability does non require a reduced personal satisfaction, yet it requires an adjustment in mindset and qualities toward a less destructive way of life. These adjustments must include planetary commonality, natural stewardship, cultural obligation and financial reasonability. Arranged specialists natural structures, universal associations and shows have expressed the significance of touristry and its supportability. Numerous states each piece great wish to or hold previously started the pursuit to arrangements of reasonable touristry . Indeed one of the vast majority of import issues in reasonable improvement of touristry assets is the thought and amplification of plan and building rules so as to make an ideal utilization of vitality, H2O and land assets. The scope of the review will be to comprehend manageable touristry and its signifiers keeping up in head the fragile finishs extraordinarily, be it in footings of their biological system, social legacy or monetary stableness and region decides that ought to direct the engineering structure and arranging of the touristry foundation keeping up in head supportability as characterized previously. To put down the structural moralss in arranging and planning of tourer requests like inns, invitee houses, movement Centers and so on fit to the environment, society and financial framework. The review will focus on the sensitive finishs since there is more need at that place however the applications will be by and large all inclusive. The scope of exploration is in rules distributed by global natural structures keeping up in head Indian finishs. Limitations The occasion surveies where maintainable touristry advancements have been executed will non be open truly and the examination will hold to rely upon auxiliary beginnings of informations. The essential occasion overview will cover a completion which is sensitive biologically, socially and monetarily. It may non be conceivable to do various visits and at a similar clasp while making the examination the inadequacy of scholastic perception sing the theme among hosts could take it unfastened. None of the tourer finishs in India has received economical touristry all in all. Barely any retreats, regions and so forth encapsulate embraced maintainability. Practical touristry is a similarly new term ; the examination on it will be constrained to informations over the past 3o mature ages just. Since the range must be restricted the examination will focus unconventionally on capacity of engineering in economical touristry and non different offices of achieving it. While explaining the investigation mission

Exploring the use of space Essay Example | Topics and Well Written Essays - 1000 words

Investigating the utilization of room - Essay Example Understudies in the end up in places that address their inward inclinations and the regions that mirror the most measure of characteristics subliminally wanted. The wellness fixation that has held America for as far back as quite a while shows up not to have left behind Humber College Institute of Technology and Advanced Learning on the grounds that at Humber, the recreation center as of now seems to speak to a bigger cut of understudies' needs, in light of participation, as opposed to the gamesroom, which may have been a progressively famous decision previously. In the gamesroom, arcade machines play guard along the dividers, offering understudies many various decisions running from pinball to the most recent battle competition. In spite of the fact that there is restricted seating, the room is intended for standing and moving about and flaunts present day highlights and a huge, splendid, sufficiently bright space for understudies to associate in. The individuals who belittle the gamesroom do as such to unwind and associate in the easygoing climate. The weight is off here, and understudies of numerous types pay a little expense to utilize the pool tables and arcade games to loosen up from their examinations and de-worry from life. The consistently sexual orientation of the room will in general lean toward the male side of the scale, most likely in light of the fact that computer games and billiards are a greater amount of connecting with exercises for guys as opposed to females. Along these lines, the course portrayal has to a greater extent a restricted concentration around the subjects that men will in general examination, for example, science or math. The rec center, be that as it may, pulls in all strolls... The splendid spaces supplement the dynamic air and the fluorescent lighting further advances the perky mindset that youngsters ooze when working out, be it on paddling machines or at indoor soccer matches. In spite of the fact that the spots were worked to oblige understudies taking an interest in exercises on the furthest edges of the diversion range, the splendid, sufficiently bright, present day offices brandished by the two structures develop a positive climate, regardless of whether understudies play Duke Nukem or badminton. The two structures likewise offer understudies a laid-back region to commonly mingle and maybe get together with another companion or meet with a club. In spite of the fact that there is restricted seating, the wide scope of preoccupations offered at every office give understudies decisions that intrigue to numerous faculties. Since understudies show up at Humber from every unique foundation, the assortment of exercises offered by the school is a significant factor while thinking about advanced education. The gamesroom at Humber requests to numerous understudies who like the critical thinking parts of the advanced world and use video and arcade games as an approach to slow down from the worries of regular daily existence for only fifty pennies. The pool tables are another redirection notable in the understudy world for a spot to assemble and include each other in the confused parts of preparing balls with a stick. At a dollar twenty-five for each game, billiards draw in numerous understudies who while away an evening or night with loosened up talk. The rec center at Humber permits understudies to exchange while doing whatever wellness movement they like, however the discussion isn't exactly as free as that in the game room because of the for the most part progressively rushed quality that activity accept. In any case, the projects

Bostons 3rd of July

Boston’s 3rd of July So my schedule at work is pretty sweet. I work slightly long days all week and then get off early on Friday. That changed a bit this week because of our favorite pyrotechnic holiday, Independence Day. Hasbro, being the awesome company they are, decided to pay all of the interns and temps for the holiday, meaning that as I sit here typing this entry Im earning money not just for blogging but also for building toys (only one of which Im actually doing). But, thats not the best part, since we have today off they moved our half day to Thursday. This means I got back to campus much earlier than normal letting me have a little evening-time fun. A year ago I read Matt McGanns entry about some super-special secret Boston Pops concert the night before the 4th and I figured the 3rd of July was as good a time as any to have my first Boston Pops experience. I, unfortunately, did not take my camera, so youll have to rely solely on my beautiful prose and various other forms of media. I left the dorm at 5:30 PM for a concert I was told started at 7:00 PM. I strapped on my skates, threw my shoes in my backpack, and skated down to the Longfellow bridge, crossed it, and headed to the Hatch Shell. This is when I began my experience with July 3rd/4th security. I was skating happily down the sidewalk towards the Hatch Shell when I noticed the sidewalk was cordoned off and guarded by police, redirecting anybody without a pass to a dirt trail. I dont skate on dirt, it trashes bearings, so I de-skated, threw them into my backpack, and continued my trek on foot. Security 1 Snively 0. I made it to the Hatch Shell and instantly thought Oh right Matt, sure nobody knows about it! because, even though it was an hour before anything was supposed to start, there were people EVERYWHERE! Thousands of people. The entire grassy area was also blocked off by a metal fence. Well, a metal fence, the national guard, police officers, and private security guards. I walked around the circumference of the gate before coming upon what very well could have been the longest line ever. I got in it. It slowly inched towards the grassy area as people had their bags checked for dangerous things (silverware be ing the most common offender). I was tipped off that there was a much shorter line to my left so I wandered over and sure enough, a line with 2 people in it (as opposed to several hundred, as was the case in my current line). I wandered up and walked right up to the baggage check lady. We chatted in a friendly manner, I explained that I was a harmless guy and didnt have anything dangerous or illegal and she said reassuring things like Im sure youre fine and I cant imagine you having anything like that but that was all until she opened the back of my backpack. Thats when she saw my skates. Oooooh, you cant bring these in. What? Skates, skates arent allowed, you cant bring these in. But Im not wearing them. Look, its all grass in there, how could I skate on grass with three thousand people around, theyre in my backpack! Nope, Im sorry, you cant get in. Wonderful. Security 2, Snively 0. I started looking for a place to stash my skates but there wasnt anywhere around that seemed safe, not to mention that right as I left my hidden secret line, the rest of the people discovered it and a hundred people came over and made it not so short. I was officially sealed out of the grassy area. I made the best of my situation and found a wall on a walkway that, when sat upon, provided an excellent view of the stage. That lasted, oh, 10 minutes, before a cop came and told everybody to leave because it couldnt support the weight of a lot of people. Moved again, excellent. Security 3, Snively 0. I proceeded to just walk up to the perimeter gate and stand there. It was 6:15 PM. It was then that I heard somebody mention that the show started at 8:30 PM, something I was ill equipped to hear. I looked at my watch. I was going to have to stand by this fence for another two hours and fifteen minutes, a really long time. I made the best of it though, chatting with some nice older guy who was a Boston Pops 4th of July veteran and some exchange student from Europe, both of whom were very nice. At around 7 oclock the loudspeakers came on. Attention. A weather front is approaching the esplanade and will hit us at approximately 7:15 PM. We expect heavy rain, wind, and severe thunderstorms. If you would like to leave and return we will be taking shelter in the tunnel near the esplanade. Nice. Clearly a plot by security trying to get me away from the Boston Pops, but YOU WILL NOT WIN COPPERS! NEVER! The only way I could think of exploiting this situation was to go buy a beverage from one of the vendors since there were no more lines (people are easily frightened, I felt like a salmon swimming upstream as I fought against the throngs of escaping Americans). Unfortunately for me I only had plastic for $$$ and nobody took debit. I set out in search of an ATM as the sky got darker and darker, the wind got stronger and stronger, and the people got more and more frantic. As I wandered I heard somebody yell Snively! I turned and sure enough, Matt McGann. Somehow, out of thousands of people, wed run into each other. Well, Matt McGann with family and friends, more prepared for the storm than I. Armed with umbrellas and having obviously seen 300 they were crouched and had created a shield against the rain and wind. I ducked behind and chatted with Matt about such interesting s ubjects as Ring Committee and our buddy Ben. Also, I would like to point out that Matt McGann uses a bright pink umbrella. He claims that it belongs to his wife but Im pretty sure its his, judging by how fervently he denied ownership. We were quickly concerned with other matters as the rain finally hit, and by hit I mean WOOOOOOOOOOSSSSSSSSHHHHHHHHHHHH HOOOOOOWWWWWLLLLLLLLLL SSSSPPPPPPLLLLLOOOOOOOOOSSSSSSSSSHHHHHHH!!!!!!!!!!! We ducked, umbrellas strained, and we weathered the storm. I still hadnt found an ATM, but since Matt is awesome he loaned me a twenty so I went off and bought some fried dough and a lemonade. I returned to my spot at the fence and settled in to wait for the show. Its 8:00 PM at this point. The lighting tests began, there were sound checks, and people were milling about the stage. I noticed a green drum set on stage and found it strange that the Pops would need a set. Then this announcement: Ladies and gentlemen, thank you for being patient. Youve weathered the storm and, while youre waiting, we have some folks that would like to thank you for coming by playing a song for you. Please welcome to the stage, Rascal Flatts! *cue audience hysteria* Im not a huge western fan and about the only experience I have with the Rascal Flatts is an ex-girlfriend obsessing over Life is a Highway, but it was definitely a good time. They only played one song for us but everybody loved it. Then, fifteen minutes later, the Pops took the stage and launched into the national anthem. This is when I realized that the Pops were famous for a reason. They. Are. Good. I like to think that I have an ear for a bands sound since I was so involved in band in high school (Charles A. Sprague High School, what now, we won a Grammy my senior year!) The Pops are good. Very very good. After the national anthem the director, Keith Lockhart, came up and introduced their first set, A Tribute to Leonard Bernstein. Excellent, Bernstein is awesome! I was expecting some popular Bernstein songs arranged into some mashup featuring just the main themes, but was pleasantly surprised by what they played. They played two entire songs, the first of which was Overture to Candide. I have a small obsession with this song, I played it in High School and everybody LOVED it. Hearing the Boston Pops play it was amazing, to say the least. I found a YouTube video of them playing it 2 years ago, the sound isnt great but Ive also included a link to an mp3 thats much better (although not performed by the Pops). Click for full mp3 After Candide they played Mambo from Westside Story, another excellent choice and a crowd pleaser. Lockhart announced that since Boston was obsessed with sports, the Boston Pops have decided to piece together a compilation devoted entirely to baseball. The set began with a song called National Game by our favorite cheesy music writer John Philip Sousa. Next was a really nice compilation from Field of Dreams and The Natural. The Natural has great music, just listen: The Natural Then we listened to Take me out to the ball game about three different times, all different arrangements, and some with vocals. By the end of that we were all like Please, please, no more take me out to the ball game, weve had enough! Luckily, following the baseball song overload, was a reading of Casey at the Bat, set to music. I was stunned at how many people around me had never heard this poem! If you havent, you need to get smart and culture yourself really quickly because Ill laugh at you if you dont. Read Casey at the Bat I really enjoyed this part of the performance, it was an unexpected treat. Next was a transition away from baseball, every Bostonians favorite song by every Bostonians favorite band, Shipping up to Boston by the Dropkick Murphys, performed by the Boston Pops. Different, but very enjoyable, another crowd pleaser. Next, the classic 4th of July number, the 1812 Overture, complete with cannon fire synced to the music. Another surprise was that a lot of people dont realize just how long this song is and that the recognizable part is just in the last couple of minutes. Check it out for yourself: 1812 Overture WMA The cannon fire, although kind of cheesy, was AWESOME! Seriously, any music with cannons as instruments is a winner in my book. There was a short intermission as the Rascal Flatts took the stage again and we were introduced to Craig Ferguson, a late night comedian who is apparently quite popular. At MIT we dont really watch TV (dont worry, its not as bad as it sounds, trust me) so I hadnt heard of this guy but everybody else seemed really excited. I noticed though, as he was speaking, that he kept saying that it was July 4th and that there would be fireworks soon. Ooooooh, practice! Thats when we heard this very official voice saying Welcome back to the 35th annual Boston Pops fireworks spectacular, sponsored by Liberty Mutual. And now, Craig Ferguson! The official dry run had begun, complete with commercial breaks and live talent. Rascal Flatts struck their first chord and the audience went NUTS! This time I actually knew what was happening, they were playing Life is a Highway and the audience was eating it up. Click for MP3 Next was another Rascal Flatts song, Every Day, which Id never heard but was enjoyable nonetheless. Then came the obligatory patriotic song medley, featuring: My Country tis of Thee America the Beautiful Yankee Doodle This Land is Your Land Grand Old Flag God Bless America All came with lyrics courtesy of the Jumbotron. The finale was Stars and Stripes Forever and a huge explosion of confetti from air cannons all throughout the audience. It was all very patriotic and lighthearted, a great conclusion to the evening. People, dressed all in red, white, and blue, slowly filtered away. The real excitement is tonight in just three short hours. I wont be braving the crowd tonight, Im going to watch the fireworks with some friends over here on campus. We should be able to hear the music too, we could hear the sound checks this morning thanks to the dozens of huge speakers scattered on both sides of the river, projecting music into both Boston and Cambridge. It should be a good night, Ill try to get some footage of fireworks to post!

The Purpose Of This Essay Is To Provide An Argument For

The purpose of this essay is to provide an argument for the legalization of cannabis for both medicinal and recreational use, and to bring to light some of the negative consequences that the war on drugs has caused by demonizing cannabis for over 100 years, and to show how communities are both positively affected by making cannabis legal, and negatively affected by the continued perpetuation of ignorance that has gone on for far too long. That being the illegality of the possession and consumption cannabis. The end of legalized marijuana begins in 1914 with the Harrison narcotics tax. â€Å"The Harrison Narcotics Tax Act is enacted. Congress votes to levy a tax on opiates like opium and coca leaves, and lays the groundwork for future drug†¦show more content†¦Ã¢â‚¬Å"Ronald Reagan defeats Jimmy Carter, who had favored reducing the penalties for marijuana possession, to become president. Mr. Reagan, along with his vice president, George H.W. Bush, ushers in an era of anti-drug campaigns and legislation by instituting a ‘War on Drugs’† (MOORE, 2013) something that is still practiced, and is still throwing people’s lives away because of nonviolent drug offences instead of helping people or putting a system in place that would help people, or better yet make cannabis legal and let it help people. We go back to the days of fighting a counterculture that has stayed with us even now at least there have been strides to push against idiocy and make a plant that helps not kills legal. Welcome back to the modern day 2 states have legalized cannabis both Washington and Colorado Approve Recreational Use â€Å"In a game-changing move, Washington and Colorado legalize small amounts of marijuana for personal recreational use. As marijuana-rights advocates celebrate, the states go about devising a system for legal sales and informing the public about the law.† (MOORE, 2013). 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Letter to Birmingham Jail - 3615 Words

The Letter from Birmingham Jail or Letter from Birmingham City Jail, is an open letter written on April 16, 1963, by Martin Luther King, Jr. King wrote the letter from the city jail in Birmingham, Alabama, where he was confined after being arrested for his part in the Birmingham campaign, a planned non-violent protest conducted by the Alabama Christian Movement for Human Rights and Kings Southern Christian Leadership Conference against racial segregation by Birminghams city government and downtown retailers. Kings letter is a response to a statement made by eight white Alabama clergymen on April 12, 1963, titled A Call For Unity. The clergymen agreed that social injustices existed but argued that the battle against racial segregation†¦show more content†¦Frankly, I have yet to engage in a direct-action campaign that was well timed in view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word wait! It rings in the ear of every Negro with piercing familiarity. This Wait has almost always meant Never. We must come to see, with one of our distinguished jurists, that justice too long delayed is justice denied. We have waited for more than 340 years for our constitutional and God given rights. The nations of Asia and Africa are moving with jetlike speed toward gaining political independence, but we still creep at horse and buggy pace toward gaining a cup of coffee at a lunch counter. Perhaps it is easy for those who have never felt the stinging darts of segregation to say, Wait. But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate filled policemen curse, kick and even kill your black brothers and sisters; when you see the vast majority of your twenty million Negro brothers smothering in an airtight cage of poverty in the midst of an affluent society; when you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six year old daughter why she cant go to the public amusement park that has just been advertisedShow MoreRelatedA Letter From The Birmingham Jail1110 Word s   |  5 Pagesargue that the structure of â€Å"A Letter from the Birmingham Jail† resembles that of a sermon which is aimed at an audience much larger than that of just eight clergymen. Through his brilliant use of persuasive methods and emotional appeal, Martin Luther King turns a simple response to a letter into a national cause for white support to combat segregation. He begins his letter by stating that he is writing this letter â€Å"while confined here in the Birmingham City Jail† (King 2). However although oneRead MoreLetter from Birmingham Jail1872 Words   |  8 Pages2015 Letter from Birmingham Jail-Rhetorical Analysis Dr. Martin Luther King Jr. wrote the â€Å"Letter from Birmingham Jail† in order to address the biggest issue in Birmingham and the United States at the time (racism) and to also address the critics he received from the clergymen. The letter discusses the great injustices happening toward the Black community in Birmingham and although it is primarily aimed at the clergymen King writes the letter for all to read. In his â€Å"Letter from Birmingham JailRead MoreThe Letter From Birmingham Jail 1321 Words   |  6 Pageswas right with everything in his will to finally join forces and not be talked down on by whites. In the â€Å"Letter from Birmingham Jail† he includes several events that affect not only him but thousands of others emotionally, he uses creative examples to get his points across, and lastly King includes multiple past and present historical facts. King uses a vast amount of emotion into his letter to the clergymen. He believes it will show people how much the colored people go through and hurt physicallyRead MoreLetter from a Birmingham Jail759 Words   |  4 PagesLuther King’s â€Å"Letter from Birmingham jail† is a mix of emotional passion and logical precision that seeks to achieve meaningful cause. The letter was a response to white clergy who were critical of his intention in Birmingham naming him an â€Å"outsider†. King’s response to critics through a letter explains his arguments vividly and effectively. King wrote the letter in a way that he agreed with his critics, nonetheless still using their words against them in logic harmony. King’s letter illustratesRead MoreThe Letter From A Birmingham Jail809 Words   |  4 Pagesbut all human beings who were being treated unjustly. He is known for many speeches, but The Letter from a Birmingham Jail† written in 1963 was phenomen al in my opinion; this letter, written in response to â€Å"A Call for Unity,†(Carpenter et. el, 1963 ) an article written by eight, white, Alabama clergymen, was to serve as a response to those who believed that King acted inappropriately for coming to Birmingham, Alabama, as an outsider, for creating immense tension with his demonstrations, and for theRead MoreLetter From A Birmingham Jail1900 Words   |  8 PagesSummary and Response â€Å"Letter from a Birmingham Jail† John Hodgin English 111-54H Professor Bradford Ivy Tech Community College September 24, 2017 Cover Letter Professor Bradford, Obviously my primary motivation for writing my Summary and Response Draft is that it is a requirement for my English Composition Class. Having said that, I also have another heartfelt motivation for writing my Summary and Response about Martin Luther King’s â€Å"Letter from a Birmingham Jail†. I have studied aboutRead MoreThe Letter From A Birmingham Jail1266 Words   |  6 PagesDr. Martin Luther King, Jr. was a key figure in the civil rights movements that took place in the 1950s and 1960s. The â€Å"Letter from a Birmingham Jail† is an open letter written by King defending nonviolent resistance against racism. The letter argued that people have a moral responsibility to break unjust and unethical laws. The letter also stresses themes of unity among brothers in order to overcome racism. I will argue in support of King’s stance that citizens are morally justified in breakingRead MoreEssay on A Letter From a Birmingham Jail717 Words   |  3 PagesA Letter From a Birmingham Jail In Martin Luther King, Jr.s Letter from a Birmingham Jail, his thoughts and ideas are directly stated, well expressed, explained, and illustrated. Kings style of writing gives the reader a clear glimpse into the world with which he struggled and allows his letter to be powerfully effective. In the introductory paragraph, King introduces his reason for writing the letter and details who the audience is to be. He explains that he rarely answers criticismsRead MoreLetter From Birmingham City Jail Essay1700 Words   |  7 PagesProfessor Ybarra Philosophy 1C 23 November 2015 Letter From Birmingham City Jail Martin Luther King Jr. wrote the Letter from Birmingham City Jail to the clergymen, saying that they criticized the actions and how they were targeting him. He explains in the letter how the city of Birmingham has gone through all the nonviolent campaigns and that it proves that their is serious racial injustice. Martin Luther King Jr. composed the letter to Birmingham in 1963. The reason why so many people were complainingRead MoreLetter From Birmingham Jail Act904 Words   |  4 Pages In April 1963, the city of Birmingham, Alabama, was caught in the midst of massive civil rights protests. Protestors advocating for desegregation brought the city to a halt with widespread disruptive yet peaceful protests. After a circuit court placed an injunction against protesting, parading and picketing King was arrested for his involvement. While in jail King received a letter written by eight Alabama clergymen criticizing King for his disruptive protests and the breaking of laws which lead

Peer Gynt Free Essays

Peer Gynt Response Paper The story of â€Å"Peer Gynt† helps explore the state of mind of the self throughout the adventures of Peer Gynt, it also projects the human soul beyond the limits of time. In Peer’s words â€Å"I don’t know what I’m looking for† (Ibsen ) show that he is a young man experimenting with life by taking on various roles and disguises. In this respect, the story of Peer Gynt can be read as a psychological drama. We will write a custom essay sample on Peer Gynt or any similar topic only for you Order Now However, the presence of figures such as the trolls, the Boyg and sphinx illustrates that the play is also mythological. â€Å"Peer Gynt† is as well characterized by religious concerns and it is also metaphysical to some extent. This is pointed out through the way Peer lives through his dreams and attains salvation through Solveig. The first part of the play is Peer in his own society, an outcast, who needs to escape from a society that is restricting him. Weaving of tales is very important in this play since it is through his dreams that Peer will become emperor of the world. Only Peer knows how to create an imaginative world. To get out of his present state of poverty, Peer Gynt resorts to tale-telling to uplift himself and his mother from the cruelty of society. People become what they are because of society and the way it functions. The international travels of Peer shows a man who yearns for freedom from home, and pursues his dreams of power, sexual fulfilment, never growing old. These are the dreams of most people. Peer Gynt’s physical journey is also his mental journey through which he enters a process of discovering the human self. Peer’s quest is not so specific and in his pursuit he ultimately comes face-to-face with the search for identity. Peer steals away Ingrid during her wedding ceremony, only to abuse her and discard her. After this pitiful act he is forced to flee the village. This leads Peer to descend into the world of the trolls, where he finds the Green Woman, the Troll King’s Daughter. Descent in the world of the trolls, for Peer Gynt is the descent into an irrational world where only desires matter. The fact that Peer Gynt tries to to love the troll maidens so as to enter the troll kingdom shows that he is losing his bearings. There is a kind of beast or not civilized feeling which is represented through the trolls. Their world is the exact opposite of the world of morality. In act 2, we find Peer is simultaneously in the human world and the supernatural world (Solveig and the trolls). Ibsen’s dramatic psychology also centers upon the figure of the troll who are extremely self-centred. In most humans there is a troll, and that Ibsen’s play masterly shows this. This quote from the Boyg ,† He was too strong; women have saved him! † (Ibsen ) represents the better part of Peer’s nature takes up to him when Solveig comes to him. Peer Gynt as a self can only trust his own goodness when that goodness is reflected in someone else. The fact that he goes to help his mom through death shows the positive aspect of his nature. As his mother dies, Peer, across language, takes her through an imaginative world by weaving a tale of beauty. The complex bond between mother and son is there through imagination. The bonds with his past are severed with the death of his mother. Solveig and Ase are symbolical of human ties which make Peer Gynt and they save his soul many a time. However, Peer enters the lowest pits of mental, physical and spiritual degeneration when he takes up the sea journey. Peer fills the air with exaggerated stories and complete untruths. The fourth act which opens in Morocco is dramatically highly entertaining and it introduces themes which have to do with international problems. It makes visible the gradual want of Peer Gynt to become the emperor of the world. He comes out as a cynical businessman. From the peak of success, he encounters opposition, greed and treachery. He falls to the depth of the materialistic business man (slave trade) which makes him lose his soul. Peer Gynt simultaneously enters the world of pyramids and the netherworld he has created by entering the asylum. It represents the irrational uniqueness he wanted to attain. The beauty and sanity of the world he left behind now become more apparent. As Peer journeys through a landscape of his own disordered and crazy imagination. Peer’s, progress through the world becomes a spiritual regression. Spiritual exhaustion becomes a manifest as paralyzed moral will, non-commitment to a set of values, as self-alienation, depersonalization. Duplication and regression are the conditions the spirit is doomed to if it accepts the troll condition of â€Å"to thyself be enough† instead of the human â€Å"to thyself be true. † (Ibsen ) The shock to see mental isolation of individuals, of death propels Peer Gynt to move upwards. They put him back on the route to return. Being true to yourself is to seek for autonomy. We must note the fact that when he is robbed of all his property, Peer prays to God for help and his yacht mysteriously blows up with all on board. This evokes a feeling of mysticism. Through the quote â€Å"My world is ugly and happiness over,† (Ibsen ) Peer looks back upon his wasted life and peels an onion, he lets each layer represent a different role he has played but finds no core. Peer finally discovers that his ‘true self’ dissolved due to his self-seeking and ruinous lifestyle. By deserting family ties, Peer Gynt entered the worst stages of moral and physical decline. It is well known that it is relationships which make the identity, the self. Peer Gynt existed more genuinely in Solveig’s imagination and it is because of her faith, hope and love that he does not go to hell. Redemption comes through the love of Solveig which has endured and remained pure and untainted. Around Peer Gynt, who is a mythical figure in Norway, is a world and its people and also native myths, politics and religion. The play is a huge journey which has psychology but it also explores other edges of life. Bibliography Ibsen , Henrik. Peer Gynt. Mineola : Dover publications, 2003. eBook. How to cite Peer Gynt, Essay examples

Macroeconomics Falling Rates of Unemployment

Question: Discuss about theMacroeconomics for Falling Rates of Unemployment. Answer: Surging Housing Pricesin Australia The property bubble in Australia is an ongoing debate that deals with the fact that whether the property market in Australia is significantly overpriced. The reasons behind surging housing prices in Australia are as follows: High rates of unemployment and falling rates of unemployment is considered as one of the major factor that leads to surging housing prices in Australia. The rate of unemployment has surged to 6.4 percent with a loss of 12,200 estimated jobs. The loss of jobs in turn led to pressure on wages. The steep increase in the rate of unemployment caused an evenly sharp decline in the Australian dollar. On the other hand, an unexpectedly large number of new part time jobs have pulled down the rate of unemployment to 5.7 percent. As a result, the total number of individuals with jobs increased by 26,200 (Knoll, Schularick and Steger 2014). Immigration had also led to surging housing prices as the injection of migrants that surge the short run demand has contributed to the rise in the price of houses. Housing prices are therefore likely to lead to increase in the near future in the presence of migration shocks. The abundant increase in supply of houses has given homebuyers several choices that slowed down the possibility of a rapid property boom. However, immigration into Australia could be threatened if higher house prices continued in the future (Gurran and Phibbs 2013). The latest surge in Australian housing prices is due to local buying that comprises first homebuyers. However, increasingly young individuals in Australia are unconstructively gearing investment properties. As a result, it has become modern fashion for youth to be investors rather than first home purchasers. On the other hand, most of the overseas buyers are not searching for micro apartments rather they prefer houses. With the high level of speculative demand, the housing prices will continue to surge in Australia. Apartment buyers mostly rent the property out. The high increase construction boom in Australia is starting to affect the values of the apartments (Gustafsson, Stockhammar and sterholm 2016). Inflation also leads to surging housing prices in Australia. The increase in consumer prices is likely to increase the healthcare costs that will increase the rate of inflation. The strong increase in the healthcare cost will surge the housing prices in Australia. The rate of interest slashed that made the mortgages incredibly cheaper. The house prices have jumped to 6.5 percent that is nine times the rate of inflation in Australia (Downes, Hanslow and Tulip 2014). The unreserved supply of money causes house prices to surge. The newly created debt pushed up prices that is related to unexpected lose lending. This in turn led to national fascination where financial assets were considered the place to live rather than houses. Macroeconomic Solutions There are various macroeconomic problems that require to be eliminated and as a result, such macroeconomic problems require solution to the problem that they pose. Macroeconomic solution will help to provide stability in the level of price that will help to analyze the fluctuation in the business. With the help of this, the government will come across the policies that will provide measure to control inflation and deflation. It will also help to identify the causes that leads to the problem related to acquiring the affordable housing (Urhammer and Rpke 2013). It is important to make housing affordable for the not-so-wealthy individuals that are a major concern for most of the people. There are various reasons that require to be concerned with affordable housing. Macroeconomic solutions the government can undertake to ensure affordable housing for the younger generation are as follows: First time homebuyer scheme: The government can provide equity loan to the younger generation who requires to purchase a new build home. As the generation is younger, the government requires to keep the price less than 600,000. With the help of this scheme, the younger generation will be able to borrow 20 percent of the acquisition price interest-free for the first five years. After the five years, the borrower will be charged a fee of 1.75 percent of the value of the loan. The younger generation will also be able to make the use of shared ownership with the help of which the individual will acquire a share of a home from the property owner who is generally the council. This scheme had ensured affordable housing for the younger generation. The younger generation who are desiring to purchase a home will be able to have a loan of 40 percent of the cost from the government as long as they can put up a 5 percent deposit double the preceding limit. The first-time buyer usually indicates d iverging out rent as well as saving for a deposit with ever-increasing house prices all at the same time. With the help of the equity loan scheme, the buyers should find a deposit of at least 5 percent of the property value. The loan will be repaid by the younger generation during the first 25 years at any time that they desire (Forrest and Murie 2014). 2. Entrepreneurship: Governments require to bring into line diverse and mutual service models with new opportunities for growth. Innovation is primary to high-performing governments as well as businesses that offer the potential to accomplish better social outcomes for citizen that will lead to continued economic recovery. It is important to create space for entrepreneurs to turn ideas into market prospects. If the government encourages youth entrepreneurship, it will boost competitiveness as well as employment. Young entrepreneurs have the potential to construct a new economic dynamic that will generate growth and jobs. With the increase in youth entrepreneurship, the younger generation will be able to earn that will facilitate them to purchase affordable houses (Dorling 2014). Social housing for the poor: The government is also likely to provide affordable housing with cabinet approval. The various schemes and policies that will be provided by the government will help to provide housing for the poor. Social housing is also referred to as public housing in which the property is owned by a government authority that may be either central or local. It is a sort of rental housing that requires to be provided by the government to the younger generation (Kadi and Musterd 2015). The rental housing is mainly owned and administered by the state or by non-profit organization or by a combination by two. Social housing also acts as a potential remedy for the inequality of housing. The common objective of social housing is to provide affordable housing to the younger generation who are unable to purchase a new house. Departments of state governments mainly provide social housing in Australia with funding provided by both the state government and the federal government. As per the report, there are more than 300,000 public housing abodes in Australia that mostly consists of housing of low-density on master-planned states. The social housing is mainly used to provide relief to the younger generation who are homeless. The government had launched Housing for all by 2022 scheme that is surfacing the way for reasonably priced house to the younger generation at low rate of interest (Gilbert 2014). Taking action to foreign investor: A mortgage is viewed as a stream of future cash flows that is brought, sold as well as stripped in the secondary mortgage market. The foreign investor requires mortgage market that is extremely large as well as liquid. This will in turn help the younger generation to have an affordable housing, as they will be able to use it to fund close loan. If the mortgage is not used simultaneously in the secondary market, the borrowers will lock the interest rate. With the increase in the number of younger generation that mostly includes university and college students, the requirement for affordable housing has also increased. The young students mainly search for the housing that is affordable as well as inexpensive (Moosa 2016). References Dorling, D., 2014.All that is solid: How the great housing disaster defines our times, and what we can do about it. Penguin UK. Downes, P., Hanslow, K. and Tulip, P., 2014.The effect of the mining boom on the Australian economy. Reserve Bank of Australia. Forrest, R. and Murie, A., 2014.Selling the welfare state: The privatisation of public housing. Routledge. Gilbert, A., 2014. Housing the urban poor.The companion to development studies, pp.257-262. Gurran, N. and Phibbs, P., 2013. Housing supply and urban planning reform: the recent Australian experience, 20032012.International Journal of Housing Policy,13(4), pp.381-407. Gustafsson, P., Stockhammar, P. and sterholm, P., 2016. Macroeconomic effects of a decline in housing prices in Sweden.Journal of Policy Modeling,38(2), pp.242-255. Kadi, J. and Musterd, S., 2015. Housing for the poor in a neo?liberalising just city: Still affordable, but increasingly inaccessible.Tijdschrift voor economische en sociale geografie,106(3), pp.246-262. Knoll, K., Schularick, M. and Steger, T.M., 2014. No price like home: Global house prices, 1870-2012. Moosa, I., 2016.Foreign direct investment: theory, evidence and practice. Springer. Urhammer, E. and Rpke, I., 2013. Macroeconomic narratives in a world of crises: An analysis of stories about solving the system crisis.Ecological Economics,96, pp.62-70.

American Beauty Does the Film Portray Realistic Heroes Essay Example

American Beauty Does the Film Portray Realistic Heroes? Essay The premise of this topic suggesting that characters are both heroic and realistic is too narrow and generic to apply for most films and indeed all films of high literary merit whose aim is to impart philosophical ideas on an audience ready to be challenged. In Sam Mendes’ American Beauty the characters portrayed are eclectic and differentiated from the mould of being both heroic and realistic. These characters to focus on are Lester Burnham, the narrator and protagonist, Carolyn his wife and arguable antagonist and Ricky Fitts the fringe character who may be considered the true hero of this commentary on American society. Where the premise does ring true somewhat is in the characterisation of the main character Lester Burnham who is very realistic and reflective of the modern middle-aged American man while also developing into a hero once he finds his identity after experiencing a mid life crisis. This isn’t always so though and in the beginning of the film Lester Burnham is a self-confessed loser who is lauded by his own family. As someone who transforms into his later role as a hero from one who initially isn’t this portrayal can be seen as more realistic. At first though Lester isn’t a hero which is made glaringly obvious when he laments: â€Å"I feel like I’ve been in a coma for about twenty years?. The production techniques of costume show Lester as someone who needlessly dresses formally in a grey ‘everyman’ type suit in order to make him seem like he fits in with the â€Å"advertising whores? he works with in his industry. His hair is combed and his cl othes are ironed and tucked in. This way Lester garners no sympathy with the audience as he is seen as someone who is bland, boring and doesn’t take control of his life. Camera techniques used are used to show Lester as if he is in a prison while he masturbates in the shower or while he is at work and his face is reflected of vertical â€Å"bars? of words. We will write a custom essay sample on American Beauty Does the Film Portray Realistic Heroes? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on American Beauty Does the Film Portray Realistic Heroes? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on American Beauty Does the Film Portray Realistic Heroes? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In an archetypal way Lester changes to become the vivacious personality who spent all time: â€Å"partying and getting laid? to become more of a hero. Lester has audience sympathy **** for him because reclaiming his life and making decisions for himself so that he no longer is unhappy and spends the rest of his life in a coma. In this way Lester is viewed a hero in a domestic setting and the same production techniques reflect Lester differently now. He is wearing more brighter colours such as a yellow top while jogging and now his hair is messy and there are fewer ironed, tucked-in clothes on him which mask his identity. (This maybe why he strips naked while working out). Also low angle shots are employed while he is jogging conveying how he now has a new lease on life and is more assured of himself. Here we see a realistic hero served up to an audience for a purpose. Through the positive characterisation of Lester Mendes wanted to advertise him as a role model of someone who lives life for himself and doesn’t let convoluted American society views such as materialism and superficial beauty cloud his mindset. From here the crux of the premise can be addressed: certain characters are portrayed positively and others aren’t which is because the director has intentions on how the audience should react to certain characters. Through a positive portrayal of Lester Mendes wanted to promote anti-authoritarianism and conforming to hypocritical middle class America. A reversal of this characterisation is seen with Carolyn Burnham who is arguably the films main antagonist. Carolyn is far from heroic as she is first presented to the audience cutting an American Beauty rose from its stem in order to horde its superficial beauty. Film techniques of costume convey Carolyn as a self-absorbed aspiring real estate agent who dresses in formless business suits to conform and suit in her opinion the aspects which her job entails. When she is first selling a house the costume choice is of an unattractive beige working suit under which lies a striking red coiffe. This shows Carolyn filters her personality to shape her image into that which she thinks is desirable. She tells Lester: â€Å"my business is to sell an image and part of my job is to live that image.? The obsessive and hysterical accumulation of material wealth is also something that stirs negative perceptions toward this character. At one point in the film she bursts out toward Lester: â€Å"thi s is a $4000 sofa upholstered in Italian silk? when he implies it is not really important life. Carolyn’s portrayal can be seen as anti-heroic but very realistic which supplements Mendes vision of the two sides of the coin of how Americans should choose to live their life in modern society. She is deliberately contrasted to the equally realistically portrayed Lester to put forward to the audience two ways of thinking: one which is favourable and should be embraced and another which shouldn’t. Both of these characters are realistic reduce distance between characters and audience to make the directors intentions more potent and relevant. Lastly an example of a film character who is heroic but isn’t realistic is the Norman Bates-esque Ricky fits. This is a character who embodies the films main ideas but is portrayed unrealistically with a key idea in mind. Throughout the film Ricky is shown as radical and progressive, he is filming a dead bird and looks past the superficial beauty of the high school blonde cheerleader Angela Hayes instead to her friend the â€Å"plain? Jane who he sees far more inner beauty in. The main theme of American Beauty is where beauty can really be found in this world and how it is not necessarily where people think. Ricky Fitts is a character who is intelligent and perceptive enough to understand this but he cannot be seen as realistic given his age (18) and the fact he manages to do this while also being a drug dealer who has been diagnosed with a mental condition. The unattainable ideal of the way living can be seen in Ricky Fitts and he is shown as unrealistic because the director s purpose is that he knows the audience will never be able to think like him. However Mendes does manage to juxtapose Ricky with the realistic portrayal of Lester to show that audiences can break out of its coma of materialism and obsession with image to find true beauty in the world. To conclude, Mendes has effectively presented his audience with a range of different characters with different attributes who all in unique ways contribute to the richness of the ideas he wanted to portray. Not all characters can be uniform in their one-dimensional attributes otherwise directors will not be able to have the tools available to get their message across when films are made these days.

Writing SOL Prompt 4 Essay Essays - Attitude, Positive Psychology

Writing SOL Prompt 4 Essay Essays - Attitude, Positive Psychology PROMPT: It has been said that a positive attitude is the key to success in life. Do you agree or disagree with this statement about the importance of attitude? Take a position on this issue. Support your response with reasons and specific examples. I agree with the statement that a positive attitude is the key to success in life. Not only does a positive attitude lead to greater success, it also makes it easier to gain inner peace, better health, improved relationships, happiness, and satisfaction. Our world isnt perfect and its not an easy task for anyone to survive and live a content life. People struggle each day in order to achieve their goals and to be successful; every person has their own set of problems and challenges that they must face and overcome. The only way to defeat obstacles in life is to keep persevering and staying determined. The power and force that drives people is their attitude or how they perceive things. If people always keep a positive outlook in life by believing in your own abilities and spreading positivity to others, they will eventually be able to reach their destination and achieve their desired goals to become successful. During times of failure or difficulties, its crucial to always think positive and believe in your own abilities. People who are successful always think positive about achieving their targets, even during problematic times, and dont let negative thoughts pass through their minds. In order to become successful, one must not give up easily and keep fighting to the end regardless of the current or upcoming obstacles that they encounter. Failure and making mistakes is inevitable. For example, when a student fails a quiz, they cant spend the rest of their year beating themselves up it. That student must learn from what they did wrong and find better ways to improve in their studies. They cant feel discouraged and give just because of one mistake. They have to believe themselves and keeping reminding themselves that if they work harder and find better study methods, it wont happen again. People need to believe in themselves and always remind themselves that anything is possible, as long as you work for it. Nothing is impossible and if you truly try to accomplish something, it will be completed. People need to keep in mind that positive thinking is contagious. Others around you sense your mental mood and are affected accordingly. Just like when people tell you to avoid people with negative thinking, its the same thing. Being negative causes others to feel discouraged and can make you feel tired psychologically. However, if you continue to think optimistically, it will cause others to like you and want to help you because they enjoy the vibrations that a positive mind emits. When someone arrives to work every day with a smile on their face and ready to work, is sets a positive and motivated environment. When that person focuses on getting their work done is always cheerful at their workplace, their positive attitude acts as a domino effect. Their optimism affects others by making them feel happy and want to do the same. When you are cheerful and a positive thinker who always looks on the positive side of life, it encourages you and your objectives can be achieved more easily. In order to make positive thinking yield results, one must develop a positive attitude towards life, expect a successful outcome of whatever you do, and take any necessary actions to ensure success. Some people say that being too positive or optimistic about the future calms you down and can drain you of the energy you need to pursuit your goals. They believe that too much positive thinking can fool our minds into thinking that weve already attained our goal, which slackens our effort to pursue it. They oppose that just because positive attitude is pleasurable, doesnt mean that its always good for us. For example, if someone is trying to get their admission into a college, they have to work hard to get in. But if that student is always saying how theyll definitely get accepted, it might make their mind set on the belief that they

Advanced auditing Essay Example | Topics and Well Written Essays - 2500 words

Advanced auditing - Essay Example Rob Gray tries to identify the scope of social accounting as "the preparation and publication of an account about an organisation's social,environmental,employee,community, customer and other stakeholders' interactions and activities and where possible the consequences of those interactions and activities" With the increase in the business activities backed by globalization, business enterprises have started locating their production facilities across the world, breaking cross border barriers. Such a rapid development, many a times will result in the firms overlooking their social obligations in the interest of maximizing their profits. Hence there has been a good deal of efforts being taken to devise the techniques that measure the contribution of an enterprise to the society. These developments may be considered as the result of the increasing realization of the Social Responsibilities of the enterprises and it becomes necessary that the performance of these enterprises should be s een in the context of their fulfilling their social obligations.According to George Clark "What is now coming to be called Social Auditing is similar in many ways to Financial Auditing except that it is about everything else that an organisation does apart from handling money."There has been a number of proposals put forth to design an extended accounting system that measures the social performance of an enterprise. Linowes has proposed the preparation of a Socio-Economic Operating Statement (SEOS) to show the various social costs and benefits of actions of enterprises. This statement proposes to indicate monetary values of various actions of an enterprise classified in to following categories: Relations with people - to include items like training programmes for handicapped workers, contribution to schools for employees, extra costs incurred in hiring persons from minority or suppressed communities. These items would constitute the contribution of the enterprise in 'improving' the relations with the people. The 'detriments' that need to be shown may be items like postponement of installing safety devices etc Relations with Environment - monetary values of improvements and detriments are to be listed and the net effect shown separately. Relations with Products - In a similar way, monetary values of improvements and detriments are to be listed. Since there is yet to be a significant development to take place in this area, many of the existing models aim at measuring the performance of an enterprise vis--vis the society tales into account the factors like human resource contribution, public contribution, environmental contribution, product or service contribution and net income of the enterprise. 1.2 Environmental Audit: "An environmental audit is a means by which businesses can assess the environmental impacts of their operations. At its core is the measurement and evaluation of all inputs and outputs from the production process." (Australian Government) In the context of the increasing emphasis on protection of environment, environmental accounting and auditing have assumed special importance in recent years. Environmental Accounting aims at measuring the impact of the activities of an organization on the environment. The resultant product is the environmental statement, containing the following among other things to be asserted by the management: A brief description of the activities of the organization and the effect of such activities on the environment as envisaged by the organization A description of the organisation's environmental policy, programme and management systems to implement the stated policies A summary of the figures of emissions which may cause pollution of air and water, waste generation, consumption of raw material, energy, water and other significant environmental aspects. There should also be presented a comparison of such data with the legal norms if any

Development of Management and Education in Nursing Practice Dissertation

Development of Management and Education in Nursing Practice - Dissertation Example Two specialised assignments afforded me such opportunities. The first involved preparing and delivering a Teaching Session to my peers on a topic of clinical interest that related to my work at the trust. After the session I analysed both the content and the process of the Teaching Session. The second assignment involved interviewing a Lead Health Professional in an area related to the topic of the Teaching Session. Afterwards I assessed and reviewed the interview as a function of local and national health care policies such as Clinical Governance and for the subject matter discussed. The topic of both my Teaching Session and the interview with the Lead Health Professional related to controlling the transmission of MRSA (Methicillin-resistant Staphylococcus aureus). MRSA infection and control is a significant public health threat in the UK, a topic of which students should be aware, and one about which senior leaders have much to say. I became interested in the topic during my placement at a trust in London. Since then have maintained a keen eye for mention of it in the media and, as discussed in Part II of the Portfolio, have decided to take action to try to get my trust to implement one of the particularly significant MRSA control programmes. The Portfolio is divided into two parts, plus Appendices. Each part is a comprehensive assessment and analytic essay, complete with a References section with more than 15 references per essay.For ease of evaluation, the References for Part One immediately follow the essay for Part One., rather than being presented in a consolidated reference section at the end of the entire portfolio as in standard for essays and research projects. The Portfolio's two parts, Summary, and Appendices include: Part One - Evaluation of a Teaching Session Part Two - Assessment of an Interview with a Lead Health Professional Portfolio Summary Appendix A - Interview Record Appendix B - Notes and Details of the Interview with the Secretary General of the Royal College of Nursing As evidenced in each essay individually, and my summary comments, the Portfolio project had a significant impact on my perception of nursing, and of myself as a nurse. Fortunately, it was all positive and certainly helped me grow. Part One - Reflections on a Teaching Session The Teaching Session provided me an opportunity both to teach and to learn. Although I was the teacher as I presented the material to the students, I also learned a lot, about teaching, about my chosen topic, and about myself as I took on a previously unfamiliar role. This essay, a critical reflection on the many aspects of the Teaching Session experience, is divided into seven parts: Rationale Planning Preparation Delivery Evaluation/Feedback Action Plan for the Future Whilst I thing the Teaching Session went well, it also heightened my awareness of ways I can be a more effective teacher, to one person or a hundred. Rationale During clinical practice, I noticed that infection control standards, especially staff hand washing techniques following care for patients with MRSA, were inconsistent. Standards were not evidence-based, likely not reflecting best practices. Given the importance of proper hand washing techniques in arresting MRSA transmission, I decided MRSA and proper hand washing techniques would be the topic of my Teaching Session. Methicillin resistant Staphylococcus aureus (MRSA) is a form of the Staphylococcus aureus organism resistant to commonly used antibiotics (About MRSA: What is MRSA). As Eaton (2005) notes, hand

The Effectiveness Of Subliminal Mind Messaging

The Effectiveness Of Subliminal Mind Messaging Subliminal stimuli, contrary to supraliminal stimuli or above threshold, are any sensory stimuli below an individuals absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1897, the concept became controversial as subliminal messages in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect. Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. Johan Karremans suggests that subliminal messages have an effect when the messages are goal-relevant. Karremans did a study assessing whether subliminal priming of a brand name of a drink would affect a persons choice of drink, and whether this effect is caused by the individuals feelings of being thirsty. His study sought to ascertain whether or not subliminally priming or preparing the participant with text or an image without being aware of it would make the partaker more familiar with the product. Half of his participants were subliminally primed with Lipton Ice (Lipton Ice was repeatedly flashed on a computer screen for 24 milliseconds), while the other half was primed with a control that did not consist of a brand. In his study he found that subliminally priming a brand name of a drink (Lipton Ice) made those who were thirsty want the Lipton Ice. Those who were not thirsty, however, were not influenced by the subliminal message since their goal was not to quench their thirst. Subconscious stimuli by single words are well known to be modestly effective in changing human behaviour or emotions. This is evident by a pictorial advertisement that portrays four different types of rum. The phrase U Buy was embedded somewhere, backwards in the picture. A study was done to test the effectiveness of the alcohol ad. Before the study, participants were able to try to identify any hidden message in the ad, none found any. In the end, the study showed 80% of the subjects unconsciously perceived the backward message, meaning they showed a preference for that particular rum. Though many things can be perceived from subliminal messages, only a few words or a single image of unconscious signals can be internalized. As only a word or image can be effectively perceived, the simpler features of that image or word will cause a change in behaviour (i.e., beef is related to hunger). This was demonstrated by Byrne in 1959. The word beef was flashed for several, five millisecond intervals during a sixteen-minute movie to experimental subjects, while nothing was flashed to control subjects. Neither the experimental nor control subjects reported for a higher preference for beef sandwiches when given a list of five different foods, but the experimental subjects did rate themselves as hungrier than the control subjects when given a survey. If the subjects were flashed a whole sentence, the words would not be perceived and no effect would be expected. In 1983, five studies with 52 undergraduate and graduate students, found that although subliminally flashing and masking the words affects the availability of conscious processing, it however has little effect on visual processing itself. This suggests that perceptual processing is an unconscious activity that proceeds to all levels of available and redescription analysis. For example if flashed the word butter the individual would be quicker to identify the word bread than an unrelated word such as bottle. In 1991, Baldwin and others in two studies questioned whether priming individuals with images flashed for an instant may affect experiences of self. In the first study, images were flashed of the scowling face of their faculty adviser or an approving face of another before graduate students evaluated their own research ideas. In the second study, participants who were Catholic were asked to evaluate themselves after being flashed a disapproving face of the Pope or another unfamiliar face. In both studies the self-ratings were lower after the presentation of a disapproving face with personal significance, however in the second study there was no effect if the disapproving face were unfamiliar. In 1992, Krosnick and others, in two studies with 162 undergraduates, demonstrated that attitudes can develop without being aware of its antecedents. Individuals viewed nine slides of people performing familiar daily activities after being exposed to either an emotionally positive scene, such as a romantic couple or kittens, or an emotionally negative scene, such as a werewolf or a dead body between each slide. After exposure from which the individuals consciously perceived as a flash of light, the participants gave more positive personality traits to those people whose slides were associated with a emotionally positive scene and vice-versa. Despite the statistical difference, the subliminal messages had less of an impact on judgment than the slides inherent level of physical attractiveness. In order to determine whether these images affect an individuals evaluation of novel stimuli, a study was conducted in 1993 which produced in similar results. In 1998, Bar and Biederman questioned whether an image flashed briefly would prime an individuals response. An image was flashed for 47 milliseconds and then a mask would interrupt the processing. Following the first presentation only one in seven individuals could identify the image, while after the second presentation, fifteen to twenty minutes later, one in three could identify the image. Backmasking is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. During the 1970s, media reports raised a series of concerns of its impact on listeners, stating that satanic messages were calling its listeners to commit suicide, murder, abuse drugs, or engage in sex-which were all rising at the time. In a series of scientific studies, individuals listening to messages played backwards with no accompanying music could discern: the gender of the speaker; whether the message was in English, French, or German; whether the sentence was declarative or a question; and occasionally a word or meaning of a sentence. However when comparing sentence pairs, individuals were more likely to be incorrect than if their response were by pure chance: if the message were spoken by different speakers; whether two sentences were semantically related; and label beyond pure chance whether a message was positive or negative in nature-suggesting that individual expectations influenced their response. Across a variety of tasks, the studies were unable to find evidence that such messages affected an individuals behaviour, and reasoned that if the individual could not discern the meaning of the message, then the presence of these messages would be more likely due to the listeners expectations than the existe nce of these messages in them. Effectiveness The effectiveness of subliminal messaging has been demonstrated to prime individual responses and stimulate mild emotional activity. Applications, however, often base themselves on the persuasiveness of the message. The near-consensus among research psychologists is that subliminal messages do not produce a powerful, enduring effect on behaviour; and that laboratory research reveals little effect beyond a subtle, fleeting effect on thinking. For example, priming thirsty people with a subliminal word may, for a brief period of time, make a thirst-quenching beverage advertisement more persuasive. Research upon those claims of lasting effects-such as weight loss, smoking cessation, how music in popular culture may corrupt their listeners, how it may facilitate unconscious wishes in psychotherapy, and how market practitioners may exploit their customers-conclude that there is no effect beyond a placebo. In a 1994 study comparing television commercials with the message either supraliminal or subliminal, individuals produced higher ratings with those that were supraliminal. Unexpectedly, individuals somehow were less likely to remember the subliminal message than if there were no message. Origins The director of Yale Psychology laboratory PhD E. W. Scripture published The New Psychology in 1897 (The Walter Scott Ltd, London), which described the basic principles of subliminal messages. In 1900, Knight Dunlap, an American professor of psychology, flashed an imperceptible shadow to subjects while showing them a Mà ¼ller-Lyer illusion containing two lines with pointed arrows at both ends which create an illusion of different lengths. Dunlap claimed that the shadow influenced his subjects subliminally in their judgment of the lengths of the lines. Although these results were not verified in a scientific study, American psychologist Harry Levi Hollingworth reported in an advertising textbook that such subliminal messages could be used by advertisers. During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers to recognize enemy airplanes. Today the tachistoscope is used to increase reading speed or to test sight. 1950-1970 In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee, New Jersey, had influenced people to purchase more food and drinks. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words Drink Coca-Cola and Hungry? Eat popcorn for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8% and 18.1% respectively. However, in 1962 Vicary admitted to lying about the experiment and falsifying the results, the story itself being a marketing ploy. An identical experiment conducted by Dr. Henry Link showed no increase in cola or popcorn sales. A trip to Fort Lee, where the first experiment was alleged to have taken place, would have shown straight away that the small cinema there couldnt possibly have had 45,699 visitors through its doors in the space of 6 weeks. This has led people to believe that Vicary actually did not conduct his experiment at all. However, before Vicarys confession, his claims were promoted in Vance Packards book The Hidden Persuaders, and led to a public out-cry, and too many conspiracy theories of governments and cults using the technique to their advantage. The practice of subliminal advertising was subsequently banned in the United Kingdom and Australia and by American networks and the National Association of Broadcasters in 1958. But in 1958, Vicary conducted a television test in which he flashed the message telephone now hundreds of times during a Canadian Broadcasting Corporation program, and found no noticeable increase in telephone calls. 1970-2000 In 1973, commercials in the United States and Canada for the game HÃ…Â «sker DÃ…Â «? flashed the message Get it. During the same year, Wilson Bryan Keys book Subliminal Seduction claimed that subliminal techniques were widely used in advertising. Public concern was sufficient to cause the FCC to hold hearings in 1974. The hearings resulted in an FCC policy statement stating that subliminal advertising was contrary to the public interest and intended to be deceptive. Subliminal advertising was also banned in Canada following the broadcasting of HÃ…Â «sker DÃ…Â «? ads there. The December 16, 1973 episode of Columbo titled Double Exposure, is based on subliminal messaging: it is used by the murderer, Dr. Bart Keppler, a motivational research specialist, played by Robert Culp, to lure his victim out of his seat during the viewing of a promotional film and by Lt. Columbo to bring Keppler back to the crime scene and incriminate him. Lt. Columbo is shown how subliminal cuts work in a scene mirroring James Vicarys experiment. In 1978, Wichita, Kansas TV station KAKE-TV received special permission from the police to place a subliminal message in a report on the BTK Killer (Bind, Torture, Kill) in an effort to get him to turn himself in. The subliminal message included the text Now call the chief, as well as a pair of glasses. The glasses were included because when BTK murdered Nancy Fox, there was a pair of glasses lying upside down on her dresser; police felt that seeing the glasses might stir up remorse in the killer. The attempt was unsuccessful, and police reported no increased volume of calls afterward. A study conducted by the United Nations concluded that the cultural implications of subliminal indoctrination are a major threat to human rights throughout the world. Campaigners have suggested subliminal messages appear in music. In 1985, two young men, James Vance and Raymond Belknap, attempted suicide. At the time of the shootings, Belknap died instantly. Vance was severely injured and survived. Their families were convinced it was because of a British rock band, Judas Priest. The families claimed subliminal messages told listeners to do it in the song Better by You, Better than Me. The case was taken to court and the families sought more than US$6 million in damages. The judge, Jerry Carr Whitehead said that freedom of speech protections would not apply to subliminal messages. He said he was not convinced the hidden messages actually existed on the album, but left the argument to attorneys. The suit was eventually dismissed. In turn, he ruled it probably would not have been perceived without the power of suggestion or the young men would not have done it unless they really intended to. In 1985, Dr. Joe Stuessy testified to the United States Senate at the Parents Music Resource Center hearings that: The message of a piece of heavy metal music may also be covert or subliminal. Sometimes subaudible tracks are mixed in underneath other, louder tracks. These are heard by the subconscious but not the conscious mind. Sometimes the messages are audible but are backwards, called backmasking. There is disagreement among experts regarding the effectiveness of subliminals. We need more research on that Stuessys written testimony stated that: Some messages are presented to the listener backwards. While listening to a normal forward message (usually nonsensical), one is simultaneously being treated to a back-wards message. Some experts believe that while the conscious mind is trying to absorb the forward lyric, the subconscious is working overtime to decipher the backwards message. A few months after Judas Priests acquittal, Michael Waller, the son of a Georgia minister, shot himself in the head while supposedly listening to Ozzy Osbournes song Suicide Solution (despite the fact that the song Suicide Solution was not on the record [Ozzy Osbournes Speak Of The Devil] found playing in his room when his suicide was discovered). His parents claimed that subliminal messages may have influenced his actions. The judge in that trial granted the summary judgment because the plaintiffs could not show that there was any subliminal material on the record. He noted, however, that if the plaintiffs had shown that subliminal content was present, the messages would not have received protection under the First Amendment because subliminal messages are, in principle, false, misleading or extremely limited in their social value (Waller v. Osbourne 1991). Justice Whiteheads ruling in the Judas Priest trial was cited to support his position. 2000-Present During the 2000 U.S. presidential campaign, a television ad campaigning for Republican candidate George W. Bush showed words (and parts thereof) scaling from the foreground to the background on a television screen. When the word BUREAUCRATS flashed on the screen, one frame showed only the last part, RATS. The FCC looked into the matter, but no penalties were ever assessed in the case. A McDonalds logo appeared for one frame during the Food Networks Iron Chef America series on 2007-01-27, leading to claims that this was an instance of subliminal advertising. The Food Network replied that it was simply a glitch. On November 7, 2007, Network Ten Australias broadcast of the ARIA Awards was called out for using subliminal advertising in an exposà © by the Media Watch program on the ABC (Australian Broadcasting Corporation). In February 2007, it was discovered that 87 Konami slot machines in Ontario (OLG) casinos displayed a brief winning hand image before the game would begin. Government officials worried that the image subliminally persuaded gamblers to continue gambling; the company claimed that the image was a coding error. The machines were removed pending a fix by Konami. In 2007, to mark the 50th anniversary of James Vicarys original experiment, it was recreated at the International Brand Marketing Conference MARKA 2007. As part of the Hypnosis, subconscious triggers and branding presentation 1,400 delegates watched part of the opening credits of the film Picnic that was used in the original experiment. They were exposed to 30 subliminal cuts over a 90 second period. When asked to choose one of two fictional brands, Delta and Theta, 81% of the delegates picked the brand suggested by the subliminal cuts, Delta. Although, Delta is also a real brand. In 2010, Ferraris Formula One cars sported a barcode design that was criticized for subliminally evoking the logo of sponsor company Marlboro, flouting a ban on tobacco advertising. The design was removed in response. Backmasking Backmasking (also known as backward masking) is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional. Backmasking was popularized by The Beatles, who used backward vocals and instrumentation in recording their 1966 album Revolver. Artists have since used backmasking for artistic, comedic, and satiric effect, on both analog and digital recordings. The technique has also been used to censor words or phrases for clean releases of songs. Backmasking has been a controversial topic in the United States since the 1980s, when allegations from Christian groups of its use for satanic purposes were made against prominent rock musicians, leading to record-burning protests and proposed anti-backmasking legislation by state and federal governments. Whether backmasking can be used subliminally to affect listeners is in debate by both sides Subliminal Advertising Subliminal advertising, as some call it, is primarily a set of techniques that focus and defocus the viewers attention and awareness. Doing this has an impact on what the audience will be able to consciously recall about the ad and what it will remember, but not be able to consciously recall. In magazines, for example, the advertisers main problem is that the typical reader gives a full-page ad only a glance in passing. Less than 3 seconds, typically, the time it takes to slowly turn a page and glance at it as it goes by on the way to the next page. So, in a magazine or newspaper, how can the potential buyers attention be captured and focused, in the absence of what TV depends on: motion, music and natural sound, and a human voice? To do this more efficiently, different levels of attention can be managed within microseconds of each other so that the most conscious level of perception will partially mask, but will not overwhelm low-level awareness at one or more other levels. Subliminal Marketing The use of subliminal marketing is a popular method of enhancing ones life. These messages are hidden in the many form in any music, video or text message. They reach directly the subconscious level of our mind and generally have a positive effect on our attitude, behaviour and thoughts. These subliminal marketing message are many times present in TV ads, movies and in music. They are so well implanted that they are not perceived by conscious mind, but are only received and deciphered by subconscious mind. Subliminal messages have now become a means of using in personal development. With the means of using positive statements to the subconscious mind, people have used it for losing weight, quitting bad habit or improving the overall personality. It gives a positive outlook to the person using it. You can use these subliminal messages to make your wishes and desire obvious. Many times you think of a goal as impossible, but after going through sessions of subliminal messages these goals seem to be quite probable top achieve. It is a powerful tool of your mind that allows you to do things which you consciously never attempted. It removes the mental block from your mind. It makes your brain change the way your subconscious mind wants to do it. It takes time to feel the change come through with the help of this medium, but if done properly you will notice the changes coming in your life. http://www.articlesbase.com/self-improvement-articles/subliminal-marketing-2153211.html#ixzz0vA9MCgFI Studies have shown that every day, each of us is subject to about 10,000 marketing messages, brands, logos and product offers. 10,000? Yes, thats a huge number but when you think about it, its probably close to reality. Lets see for a minute. You wake up and turn off your SONY alarm clock, go to the bathroom and brush your teeth with your BRAUN electric toothbrush and use some COLGATE toothpaste. While youre brushing, you look unconsciously look around you and see your HUGO BOSS cologne, your NIVEA lotion. You turn on your LG TV or your PIONEER radio and hear a commercial for Mossy NISSAN, another commercial for PAPA JOHNS, and another commercial for BANK OF AMERICA. You get a SMS on your APPLE iPhone; its actually a special offer from MCDONALDS because you agreed to receive SMS alerts from them. You make some STARBUCKS coffee in your BODUM French press. Its time to go to work. You grab your keys and walk through the parking lot. You walk by a FORD, a TOYOTA, a BUICK, a KIA, an AUDI (thats mine ;-). You get in, turn on the radio and hear 5 commercials for BUDWEISER, GEICO, BEST BUY, TARGET, and T-MOBILE. You drive off the parking lot and thats when the marketing hammering really starts. You drive by hundreds of different cars (different brands), some of them with stickers for various brand names, you pass hundreds of billboards. OK, lets stop here. I think you get it. How much do you think you saw of all this? None? Guess again. Reality is you saw most of it, even if youre not aware of it. Scary, huh!? But thats what marketing is all about. Its not because you didnt read the billboard that your brain didnt register the information. When you drive by this billboard, your eyes just lay on it without reading it, but your brain is smarter than you and takes a picture of the billboard, processes it in the background and register all the information without letting you know. Then you go to the store and without thinking about it, you grab some Gatorade. Why Gatorade? Maybe because its your favourite drink? Or maybe because you heard 21 commercials about it within the last week, saw 15 football teams with the Gatorade logos on their bottles, or maybe you just really like ità ¢Ã¢â€š ¬Ã‚ ¦ No! You dont just really like it. Youve been somewhat brainwashed by marketing genius to think you really like it. These are some of the basics of marketing. I remember my first class of marketing in Business School. The teacher asked: what is the goal of marketing? Most answers were: advertising a product, or selling products. The right answer is that the goal of marketing is to create a need! Do you really an iPhone? I mean, your old BlackBerry Pearl pretty much does it all. Well, marketing creates this need for the iPhone. And theyre so good at it they even make you wait for hours in line to get ità ¢Ã¢â€š ¬Ã‚ ¦ Subliminal Messages in Marketing Fact or Fake The Latin word sublimis (meaning uplifted) is the root of the word sublime. It is not at all related to sub-limen (meaning below the threshold). Subliminal messages are very much prevalent in the world of advertising. These are messages which are presented below the threshold of human understanding. The chances of they being understood by humans is lesser than 25%. The technique is to give inputs below the threshold of conscious perception. To illustrate, consider an advertisement that flashes in front of you on TV or cinema, but is so short and fast that your conscious mind does not acknowledge it. Nevertheless, the message does get registered below your level of conscious and thus becomes an input for you to act on. This is easy to practice in cinema halls. Let me explain. It is possible to insert a single frame in twenty four. Suppose the message You are Hungry is flashed a hundred times in short periods of rime. This could stimulate your hunger and make you buy something to eat. Critics say that any kind of message can be induced in this manner, which may lead to violent and criminal tendencies in people to rise. But there is no proof to prove if this principle is true. Yes, subliminal messages are not a fiction, they are real and existent. But the issue is: How often do we encounter them? A study involving advertising executives has found that, agencies practicing subliminal messages are very few in number. Advertisements, by themselves, are very strong means to influence our brains. Hence, ad-designers will not waste efforts into inserting subliminal messages in their work. Also, if any agency practiced subliminal messages, it will sooner or later be discovered by the media. This will definitely cause a huge dent on the image of the agency. Hence subliminal messaging, although it may exist, is not commercially feasible to be practiced. Subconscious Awareness: Each of us has a certain set of principles, ethics, habits, personality which we have cultivated over a period of time. Ever wondered we develop all the above traits? Each second we are bombarded with information in all forms. Our senses observe many of them, and some get registered in our conscious mind. But the rest doesnt get wasted. It is the subconscious mind that stores it and these influence us and play a very significant role in shaping up our habits, personality and skills. So what you are today is a result of what your subconscious mind has stored. We observe a lot of things in our life, but not all information is useful to us, some of it is bad. The ratio of positive to negative feelings is very high as high as 1: 20. Though we are not conscious of these, our subconscious mind registers all the information since it takes everything to be true. Many of these thoughts also make us underestimate ourselves and limit ourselves to trying only thing we are comfortable with. This shapes us what we are today and what capabilities we believe in. We will always be subjected to good and bad experiences and we can control the amount of influence they have on us. When we limit ourselves to our comfort zone, it is indicative of the fact that we are having a high influence of our thoughts which bar us from realizing our full potential. This hampers our creative skills and out of box thinking to a very huge extent. It is very much necessary to overcome these negative influences in our personality if we ever want to taste success. Human being is different from every other living thing on the earth because we are endowed with a unique feature that of thinking. But this has the potential to be our best buddy and even the worst of all enemies. What you think largely shapes up your life. We are never bound to adhere to some predetermined set of values, ethics and culture. We are free to try out all new things and then think over to select some and reject some. The most value adding investment is on oneself. This investment should be such that we become more proactive, creative, inspired, perfectionist and confident to list few of the many possible positive traits. The subconscious mind is not a new concept at all. Its been a subject of huge research for more than a century now. A number of studies and researches have been conducted to understand fully the human behaviour. Hypnosis was a technique which became popular and known in the 1800s. It is from this time that we became our mind that in addition to the conscious intake of input we are also capable of responding to audio, visual stimuli which is below the threshold of conscious brain or in other words we can respond to subliminal stimuli too. Subliminal the literal meaning is below (sub) the threshold (limen) i.e. below the limit of our conscious mind. It is a very self explanatory term. Computers and technology have been very helpful to discover new traits about these subliminal phenomena. A thorough understanding of bio computer has also helped light some light in the dark and mysterious arena of the subconscious. It is the advertising world that is believed to be the pioneer in using subliminal concepts for practical purposes. But it came to the fore only in 1958 through James Vicarys experiment. An experiment was conducted for a period of six weeks during which people watch Kim Novak in the movie Picnic, at Fort Lee, New Jersey were subjected to flash messages displayed on the theatre screen. These messages conveyed them to eat popcorn and drink Coca- Cola. The results were astounding. The sales of Coca cola and popcorn had increased by 18 and 55 per cent! But the degree of influence was not uniform. People, who never ate them, could not be influenced. Subliminal advertising is banned in the US. There are specific norms framed so as to discourage anyone from using subliminal messages. While we can be vigilant towards things that are visible and audible, we cannot be certainly sure about monitoring things like music, colour and the fragrance. To illustrate for colour, Chinese restaurants use a lot of red while designing the ambience. Red is known to stimulate hunger, hence useful for any restaurant. A department store uses a variety of fragrance, which also is a powerful means to communicate subliminal messages. The most powerful way to influence your subconscious for self-help and self hypnosis purposes is, definitely, visual subliminal messaging. There are a lot of programs based on subliminal messages in the Web, the most powerful for today is Subliminal Flash, that displays subliminal messages on your computer screen (duration of every separate message is not more 10 milliseconds, but your subconscious mind is able to notice and accept new objectives that are being sent to it every second). Subliminal Advertising Works Subliminal advertising involves the use of messages sent to the subconscious in order to convince people about a particular product or service from the inner depths of their minds. The subconscious mind of a person is responsible for controlling every action and thought instigated by certain conditions. These thoughts and actions include memory extraction and storage as well as breathing and body temperature maintenance among others. The subconscious mind even controls most of the cor